Wright Brand Bacon has a long history of making bacon “The Wright Way.” And we wanted to celebrate its centennial with a bold, shareable idea. We partnered with a celebrity chef to create 100 limited-edition Bacon Cakes, available through local retailers and promoted across social and digital channels.

The campaign generated national media coverage, hundreds of thousands of impressions, and strengthened the brand’s connection with bacon fans in a way that felt both playful and authentic.